Lancashire Police launches project to combat AI-generated deepfakes
The Fake or Real? Know the Deal project aims to give young people, parents, carers and educators the knowledge needed to understand the risks associated with deepfake content
Police in Lancashire have launched a campaign aimed at helping youngsters and their families recognise and respond to the growing threat from AI generated deepfake images.
The Fake or Real? Know the Deal project will highlight how manipulated deepfake images can have devastating consequences for victims.
The campaign aims to give young people, parents, carers and educators the confidence and knowledge needed to embrace technology safely and understand the risks associated with deepfake content.
Deepfakes are images, videos or audio clips created using artificial intelligence that can make it appear as though someone has said or done something they never actually did.
Assistant Chief Constable Stasia Osiowy of Lancashire Constabulary said: “Keeping children safe is at the heart of everything we do, both online and offline.
“As technology evolves, the line between what is real and what is fake is becoming increasingly blurred, creating new challenges for young people, parents, carers and educators.
“Artificial intelligence brings many exciting opportunities, but it can also be misused.
“We are increasingly seeing AI used to create highly convincing fake content, including manipulated images and videos that can cause significant distress and harm.
"Our message is simple: understand the risks, learn how to spot deepfakes, and have open conversations about staying safe online.
“By working together, we can help young people navigate the digital world safely and confidently.”
Following its successful launch by Essex Police, the campaign has now been adopted by three police forces across England.
Parents, carers, educators and young people are encouraged to visit lancashire.police.uk to access advice, resources and guidance on recognising deepfakes, reporting concerns and staying safe online.
Last year, the Government announced predators who create sexually explicit deepfakes’could face prosecution for the first time.
For support, young people and families can also contact Nest Lancashire, a free and confidential service for children and young people, on 0300 111 0323.