Burnley Football star Josh Laurent makes safe sleep plea for babies - as shocking statistics are revealed

Burnley FC midfielder Josh Laurent has joined forces with health trusts across Lancashire to help raise awareness of safer sleep for babies, as part of this Safer Sleep Week, running until Sunday.

This year's theme will focus on what baby sleep should look like, versus when you may want to seek advice, busting common myths that we see online surrounding baby sleep, and supporting parents who are feeling sleep deprived.

Josh, who has played a key role in the Clarets’ push for an immediate return to the Premier League since arriving from Stoke City in August, is a father of two girls, aged six and 20 months, and took time out to pass on some important advice for new parents.

He said: “Put baby on their back for every sleep, in a clear, flat, separate sleep space; Keep them smoke free day and night and never sleep with your baby on a sofa or armchair.”

Josh Laurentplaceholder image
Josh Laurent

Shocking statistics

Safer Sleep Week is the Lullaby Trust's national awareness campaign targeting anyone looking after a young baby. It aims to raise awareness of sudden infant death syndrome (SIDS). SIDS or cot death is the sudden and unexpected death of a baby for no obvious reason and claims the lives of approximately three babies a week - almost 200 a year in the UK.

Agencies across the county work relentlessly with professionals, parents, families and carers to raise awareness on how to keep babies safe.

For more information, go to lullabytrust.org.uk

News you can trust since 1886
Follow us
© 2026 Iconic Media Group Ltd. All rights reserved.Cookie SettingsTerms and ConditionsPrivacy notice