Morecambe announce new kit deal after end of Terrace link-up
Morecambe have confirmed that Surridge Sport has become the club’s new kit supplier.
Burnley-based Surridge Sport will be the club’s official technical kit partner from June 1, following the end of the Shrimps’ agreement with Terrace.
A club statement on Thursday morning said: “The club is placing a strong focus on bringing more of its operations in-house, working closely with trusted partners and strengthening its connection to the local community.
“Aligning with a Lancashire-based supplier like Surridge Sport is a natural step in that journey.”
Surridge Sport has been a technical kit supplier to clubs including MK Dons, Shrewsbury Town, Bradford City, Barnsley and St Johnstone.
The Shrimps’ chief operating officer, Steve Dewsnip, added: “The key drivers for us have been to maintain a high quality and diverse product range, attractive designs and an international reach from a globally renowned brand whilst maintaining a local connection.
“This partnership will represent the largest commercial value technical supply deal in Morecambe’s history.
“We cannot wait to get started and bring these benefits to our supporters.”
Terrace had operated the club shop and online store on behalf of the Shrimps before their agreement ended earlier this week.
It was announced at the end of January that club and manufacturer would go their separate ways in what Morecambe said was a ‘mutually agreed’ move.
That was less than a year after a three-year contract extension had been agreed, with Terrace’s kit designs and range of leisure wear having been popular with the club’s supporters.