Preston' s Here For Humanity are running a free packed lunch campaign for local children during the half term break this week, with the help of local councillors.
The scheme comes as people across Lancashire are facing a potential food poverty crisis due to stagnant wages being met by rising living costs, both in terms of food prices and household energy bills.
To help families who may be struggling, the group are making lunch bags consisting of a meat/vegetarian/vegan sandwich pack, bag of crisps, drink and piece of fruit.
These bags are then available for a free pick up Monday - Friday at 12pm from 245 Eldon Street.
Last week, Here for Humanity received a donation of items from Tesco Tulketh Mill to support the scheme and they will also be using supported funding from Preston City Council.
Helping with the lunch bag packing and distribution will be Ashton-on Ribble councillors Nweeda Khan and Council Leader Matthew Brown, but the charity also hope to have a local councillor on hand each day to offer support and advice to parents as they are collecting.
Here for Humanity say that the scheme is aimed at free school meal children but also for "the forgotten families" who are self employed yet have no work or reduced hours due to the pandemic, or people who have to take an unpaid week off work due to the holidays.
There is no need to apply and whilst the scheme is open to anyone, Here For Humanity ask that it is not used by people who would not feel the benefit.
Chris Murray, the founder of Here for Humanity said: "We felt the need to run it as the free school meal system is flawed. It doesn't account for business owners or self employed people who may not have previous qualified for FSM but due to the pandemic are some of the worst off financially.
"Also the £15 that the government are giving to people on free school meals is not automatically given to people who are on FSM due to their age.
"With the cost of living increasing and food prices rising and fuel costs expected to increase it means even the people who are eligible for the £15 are being let down. The £15 assesed as enough for a child's school lunch will not buy the same amount of food as it would a few months ago."