Preston's Spud Bros release Christmas charity single & spud with Vicky McClure's Our Dementia Choir
The UK’s most-followed jacket potato creators, Preston’s very own SpudBros®, have released their charity campaign with Vicky McClure’s Our Dementia Choir.
The campaign features a Christmas single and a limited edition, SpudX® Festive Spud, each raising funds for the charity supporting people living with dementia.
The idea for the campaign was sparked by one of the UK’s most viral videos: a touching moment between SpudBros® and an elderly couple, which made national headlines and moved millions, underscoring how small acts of kindness can echo across families affected by dementia and Alzheimer’s.
The partnership with Vicky McClure’s Our Dementia Choir is deeply personal to founders Jacob and Harley, whose own grandmother lives with dementia.
For the brothers, the campaign is about harnessing the power of music and food to bring comfort and connection to families who need it most.
What can we expect from the song?
The Christmas single, called ‘Brighter Than The Night’ is executively produced by Jayne Collins and produced by Grammy and BRIT-winner Nick Patrick (Andrea Bocelli, Shirley Bassey, Ball & Boe).
“Brighter Than The Night”, has been available to purchase from December 12 for £1.29 HERE, with all funds raised donated to Our Dementia Choir.
The track is written by Antony Llewellyn and performed by SpudBros very own redcap Huw Roberts as well as members of Our Dementia Choir.
The track was recorded at Metropolis Studios and mixed and mastered at Abbey Road Studios.
They teased the release in front of thousands at the Preston Christmas Light Switch-On last month.
The official release will include a full animated music video, created with award-winning Preston-born animator Chris Tootell of Drawing Board, whose 25-year career includes Oscar and BAFTA-winning projects with Tim Burton, Henry Selick and Guillermo Del Toro.
And what about that spud?
To bring this mission to life, SpudBros have launched the limited-edition SpudX: The Festive Spud, available until 5 January 2026.
£1 from every spud sold will be donated to Our Dementia Choir.
The festive special is available at the Preston tram and all SpudBros Express stores in Liverpool, Sheffield and Soho.
What has been said about the campaign?
Jacob and Harley, founders of the SpudBros said: “We still can’t believe how far this has come from two lads in a tram in Preston. Working with Our Dementia Choir and Vicky McClure has been incredible, and SpudX really sums up who we are as a brand: good food, good vibes and giving back. This Christmas, we just want to spread as much joy as possible.”
Vicky McClure said: “I'm so excited SpudBros have teamed up with Our Dementia Choir, not only is the song so heartfelt and Christmassy but everyone involved is on the same mission to help people live well with dementia, through music and the best spuds in town! Please support and Merry Christmas!”
Vicky McClure’s Our Dementia Choir is a nationally recognised musical community founded by award winning Actor Vicky McClure MBE to support people living with dementia and their families.
What began as a BBC documentary project has grown into a powerful movement that uses the transformative impact of music to bring joy, connection and confidence to those affected by dementia.
TikTok Creator of the Year nominee SpudBros meanwhile are the UK;s most popular food creators, taking the internet and the nation by storm.
What began as a humble tram in Preston has transformed into a viral sensation, amassing over 4.8 million TikTok followers (the most of any spud seller), 200 million monthly views, 186 million likes, 1.2 million YouTube subscribers and 1 million followers on Instagram, plus a fast-growing Facebook audience.