How Lancashire-based Booths supermarket beat off competition from Sainsbury's and Waitrose to win top award
Lancashire-based Booths supermarket has punched above its weight, beating off competition from Sainsbury’s and Waitrose to claim a top industry award.
Booths team won “Drinks Buying Team of the Year” at the Drinks Retailing Awards 2026, which was held on February 3 at The Dorchester Hotel in London, where the top industry professionals gather to celebrate the best retailers in the drinks business.
“Clearly cares”
Booths was praised for its highly engaged, category immersive buying team that “clearly cares” and delivers a distinctive drinks proposition for its regional shopper base. Judges highlighted its close producer relationships, willingness to take risks and the sense that Booths buyers are genuinely hands-on with range development. They sais its offer feels curated, premium and local-minded.
The team comprises of wine buyer Victoria Anderson, sparkling wine buyer Rachael Machin, beers and spirits buyer Pete Newton and category buying manager Simon Drury, buying assistant Gail Jordan, and supply chain analysts Leah Pilkington and Heidi McKenna.
Category Buying Manager Simon Drury said: “At Booths our aim is to be loved by our customers for inspiring and nourishing their desire for delicious food and drink. We have an unrelenting drive and focus to get things right for our customers and this award is a recognition for our team effort.”
“Our small but mighty team is committed to bringing the most exciting and diverse range of wines, beers and spirits. We’re proud of our close producer relationships, we share this award with our wine growers, brewers and distillers both locally and from further afield, making some exceptional and innovative drinks.”