How Lancashire-based Booths is raising a glass to Britain's farmers During English Wine Week
"Supporting British farmers and producers has always been at the heart of Booths”.
Lancashire-based family supermarket Booths is launching a new fundraising initiative to support British farmers and producers.
From July 1, £1 from every bottle of EH Booth & Co English Sparkling Wine and EH Booth & Co Rosé English Sparkling Wine sold in Booths stores will be donated to the Royal Countryside Fund (RCF).
The partnership was unveiled at a reception hosted on the Yorkshire Dales farm of Carol Moffat, whose family farm has benefited from the RCF’s Farm Resilience Programme. The event brought together farmers, rural businesses and supporters of British agriculture to celebrate the countryside and the communities that sustain it.
The initiative builds on a longstanding relationship between Booths and the charity. Edwin Booth CBE DL was a founding Trustee of the organisation, formerly known as The Prince's Countryside Fund, and continues to serve on its Development Committee. Today, that commitment continues through Emma Booth, Chief Brand Officer at Booths, who is spearheading the new fundraising initiative.
The Royal Countryside Fund is the UK's only national charity focused solely on supporting family farms and rural communities. Its locally-run programmes help farming families discover achievable ways to make their farms more financially and environmentally resilient, while the charity also provides funding and guidance to help rural communities thrive, now and for generations to come.
Emma Booth, Chief Brand Officer at Booths, said: "Supporting British farmers and producers has always been at the heart of Booths, and our partnership with the Royal Countryside Fund reflects that commitment. Launching this initiative during English Wine Week feels particularly fitting. We're celebrating an exceptional British product while helping support the farming families and rural communities that are so vital to our countryside and food system."
Keith Halstead, Executive Director of the Royal Countryside Fund, said: "Behind every farm is a family, and behind every thriving rural community is a network of people working hard to sustain it. By choosing EH Booth & Co English Sparkling Wine, customers will be making a direct contribution to the future of the countryside and helping us support the people who are at the heart of rural Britain."
The wine
EH Booth & Co English Sparkling Wine and EH Booth & Co Rosé English Sparkling Wine are produced by Ridgeview Wine Estate, one of England's pioneering sparkling wine producers and a leading advocate for the growing English wine category. The partnership highlights the connection between British farming, food production and one of the country's most exciting agricultural success stories.