Beer brewed in South Ribble is named as one of the UK's most trusted brands
A beer brand brewed in South Ribble has been named as one of the most trusted in the UK, according to the Government.
A beer brewed in Samlesbury is one of the country’s most-trusted brands, according to a new poll.
To mark the 150th anniversary of trade mark registration in the UK, the Intellectual Property Office asked the public to nominate their favourite iconic trade marks.
The results highlight brands woven into our national identity - names so familiar they feel like old friends. One of the top 10 is Bass & Co red triangle label - which was actually the UK’s first registered trade mark, made on January 1, 1876.
Bass and Co- the Lancashire connection
Bass Brewery was founded in 1777 by William Bass in Burton-upon-Trent, Staffordshire. The brewing operations of the company were bought by Interbrew (now Anheuser-Busch InBev) in 2000.
In the UK, draught Bass (4.4% ABV) has been brewed under contract in Burton by Marston's for AB-InBev since 2005, while bottled products are brewed at AB-InBev's own brewery in Samlesbury.
Budweiser Brewing Group UK/Ireland’s Legal and Corporate Affairs Director Ewa Chappell said: “In 1876, as the UK launched its trade mark register, Bass stepped forward to secure Trade Mark No. 1. The red triangle had already become a favourite among drinkers, copied so often that it proved just how powerful the demand for Bass truly was. Protecting it wasn’t just a legal step - it was a response to the loyalty of consumers who wanted the authentic red triangle beer. A century and a half later, we’re proud that the very first trade mark in the UK still represents a beer people like to taste and trust.”
President of the Chartered Institute of Trade Mark Attorneys (CITMA) Kelly Saliger said: “Iconic brands and registered trade marks undoubtedly go hand in hand. It’s been 150 years since the famous Bass red triangle label was registered in the UK, and since that time registrations have been filed for everything from artisan bread to craft gin and luxury cars. Brand recognition is a powerful asset, and a registered trade mark protects it - acting as a marker in the sand that warns other businesses to steer clear, and giving the owner the means to take action against those who come too close.
“With the number of trade mark applications breaking all records, it’s clear that UK trade marks are going from strength to strength, and that the UK will continue to be a hotspot for innovation, business and brand.”
The public’s top 10 iconic British trade marks:
- Rolls-Royce
- Radio Caroline
- Twinings
- Cadbury
- Bass
- Burberry
- Transport for London (TfL) roundel
- Calpol
- Mini
- BBC
What else is made in Samlesbury?
The brewery in Samlesbury has been open since 1972, producing some of the nation’s favourite beers including Budweiser, Stella Artois, Corona and Bud Light, supporting hundreds of jobs.