Longton wedding magician bags regional award

A magician from Longton has been hailed as the regional wedding magician of the year for the second time after winning the accolade in the Wedding Industry Awards.

By James Holt
Thursday, 3rd December 2020, 3:45 pm
Magician Alex has won the regional award twice since 2016
Magician Alex has won the regional award twice since 2016

Alex Hutton, 29, from Longton, has been running his service Zanda Magic for more than 5 years, performing at weddings, corporate events and private functions.

And last month he was awarded the 'Regional Wedding Magician of the Year' award in the 2021 Wedding Industry Awards - for the second time running.

He began learning magic aged 12 after watching a television programme on tricks with his dad and spent his evenings performing at weddings, restaurants and parties.

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Under stage name Zanda Magic, Alex Hutton performs at weddings and functions

As part of his career, he has entertained some of the UK's largest companies such as Marks & Spencer, Bespoke Healthcare Ltd and Bupa and tricked celebrities such as Liverpool footballer Alan Hansen and BBC News presenter Annabel Tiffin.

The former Hutton grammar school student said: "I feel a big sense of accomplishment and achievement to have won this award. I have put so much work into the business and my performing that it is really humbling to get that recognition and know that I am doing a good job.

"It is surreal to think I am the best in my industry in the region. Especially with Covid going on and weddings being so uncertain, it is really rewarding to receive a bit of good news in all the bad news at the moment."

The wedding industry may have faced some uncertainty during the pandemic, but Alex says he is 'proud' of himself for achieving the award.

He developed a socially distanced act during the pandemic

The award was judged by a panel who reviewed votes and feedback from wedding guests on social media.

He said: "I entered myself into the awards and had to fill out a profile and answer questions about your act and what makes you unique.

"You then contact your wedding clients from the past year who vote for you, rate your act and explain the impact you had on their big day."

Winners of the regional awards then get put forward and battle head to head for the national award in their category, with the winners set to be announced in January next year.

Despite the concern caused by the pandemic, Alex had to change his act so it could be performed under the new social distancing guidelines for weddings.

He added: "I told myself we were all in this together and although I was worried, I knew I had to adapt my act and become flexible. I devised a socially distanced stand up act and essentially had to work on my routines from scratch so that people could participate from a distance.

"Weddings still went ahead so I had to think about ways I could adapt my performance without needing the same hand on hand interaction with props."

Visit his website for more information here.

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