Insta-worthy 24 Carat gold burgers now available in Preston
According to the English scholar Thomas Fuller, “It is much better to have your gold in the hand than in the heart”.
Well, I had gold in my hand and in my mouth when I tried the latest food trend hitting Preston: the 24 Carat Monster Burger from The Food Lab in Church Street, Preston.
The brainchild of cousins Mohammed Ali Khan and Mujadib Ali, the burger is designed to bring some big city bling to Preston’s culinary menu. And it’s working.
“It’s gone better than we expected, it’s been amazing”, said Mohammed, 26.
“In the first week we had 100 people putting pictures of the burger on their Instagram.
“If you open a business now, you have to get the marketing on point, you can’t just open a kebab shop and expect to franchise without getting things on Instagram.”
The Food Lab opened two months ago in the middle of lockdown, and has been forced to operate as a delivery-only business until it can open to diners when Covid restrictions are lifted.
The cousins say they want to offer something new to the city.
>>>Read more about the launch hereMohammed said: “We wanted to do food that we like, and what’s missing from Preston.
“Big cities like Liverpool and Manchester have restaurants offering gold burgers, but there was nothing here.”
As well as gold leaf-covered food, the men are also offering pizzas with 24 carat gold covered toppings, chicken injected with flavourings and smokey non-alcoholic cocktails.
They are committed to the Church Street area - attracted by the Stoneygate Masterplan for redevelopment and apartment building.
“We’re very optimistic about the future”, said Mohammed.
“We think this area of Preston can be revitalised with bars and restaurants and cafes, and it can become a bit like Deansgate in Manchester”.
They also hope to expand their offering by opening one or two new shops in other North West towns by the end of the year.
Mohammed said: “Wouldn’t it be great to be able to open elsewhere with a Preston brand?”
And so what’s the gold burger like? Well, I’m happy to report that it isn’t style over substance.
I opted for one beef patty instead of the Monster burger’s two (priced at £9.50), and it was fresh, juicy, and I could taste the secret mix of spices the cousins have blended. Onions added a chutney sweetness, and the cheese was indulgent.
The gold leaf on top? Honestly, I couldn’t taste it, but it certainly did look the part.