Blackpool-based building equipment hire firm launches campaign to expand reach

A Blackpool tools and plant hire group has launched a branding campaign as part of its ongoing expansion plans.

Smiths Hire of Blackpool which has won Hire Award of Excellence awards, has hired Lancashire-based 21 Digital for its new SEO campaign
Smiths Hire of Blackpool which has won Hire Award of Excellence awards, has hired Lancashire-based 21 Digital for its new SEO campaign

21Digital has been appointed to deliver a bespoke SEO campaign for Smiths Hire to increase tool hire and powered access enquiries for the Blackpool-headquartered firm’s 16 depots across the north of England.

Established in 1970, Smiths Hire has been supplying tools, plant and powered access equipment to trade and DIY customers for more than 50 years. Its hire range includes handheld tools, larger power tools, scaffold towers, access equipment, and specialised plant equipment.

The 152 year old company, founded originally to as a coal merchant, also provides full turnkey setup for sites, providing everything from security fencing to accommodation and welfare units.

Smiths Hire of Blackpool

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Lancashire equipment hire company's expansion plan

Smiths Hire chose Blackburn-based 21Digital to deliver the SEO campaign based on the award-winning agency’s track record of results within the specialist trade and DIY ecommerce sectors.

The campaign will aim to increase enquiries across its depots across the north of England and support planned expansion nationwide.

21Digital managing director Sam Fletcher said: “Smiths Hire is a fantastic and proud addition to our growing roster of trade and DIY sector clients.

“Our all under one roof offering is a central part of what we offer at 21Digital, and that really appealed to the team at Smiths Hire.

“Our team encompasses full-time copywriters, technical SEO specialists, PPC specialists, graphic and web designers, and web developers. That simplifies account management for our clients and means we can ensure that consistent messaging and tone is rolled out across all customer touchpoints.

“Home and Garden has long been a specialism of ours and we’ve got a very strong track record in this area, having now spent around 20 years getting a deep understanding of clients in this sector.

"Our search specialists already have a wealth of experience with access equipment for trade customers, so we’re now looking forward to achieving equally good results for Smiths Hire.”

Smiths Hire marketing director David Turner said: “Having reviewed quite a number of North West full service digital agencies, 21Digital stood out from the crowd, with a far more focused commercial approach to SEO and the role it can play in delivering quality leads.

“Their credentials were first class. Having worked with similar sized premier trade businesses across a spectrum of sectors, the facts spoke for themselves. We love data and they are committed to measuring performance which matches our own ethos. We are looking forward to working with Sam and his team and taking the next step of our online brand journey.”