Opening of the new Peter Rabbit Explore and Play on Blackpool Promenade

Peter Rabbit Explore and Play: 12 pictures that take you inside Blackpool's newest attraction

Blackpool's new £1m Peter Rabbit Explore and Play attraction opens its doors this weekend.

Visitor hopping into the rabbit-sized world can explore and enjoy a variety of different areas including Jeremy Fisher's Sensory Pond, Mr McGregor's Garden, The Burrow and Mr. Bouncer's Invention Workshop.

The concept is the first time Merlin has created a stand-alone visitor attraction experience based on the series.

Ticket prices for the attraction, which opens at 10am daily, start at £8.50 for adults and £10.50 for children.

You can watch reporter Charlie Mulholland take a look around and speak to some of the first visitors right here.

Here we head down the rabbit hole to take a closer look at Blackpool' s newest attraction.

Ticket prices for the attraction, which opens at 10am daily, start at £8.50 for adults and £10.50 for children.

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