Preston goes Kevin the Carrot crazy for Aldi's Christmas toys
By The Newsroom
Published 23rd Nov 2018, 11:29 GMT
Updated 23rd Nov 2018, 12:35 GMT
Early morning queues and frantic late night online shopping saw Aldi's must-have gift fly off the shelves yesterday.
Carrots and evil parsnips were snapped-up in record time, with some appearing in online-shopping sites commanding eye-watering prices. These lucky early-birds shared pictures of their spoils with us.
Kevin the Carrot
Aldi's Christmas character Kevin the Carrot has inspired shoppers to queue at supermarkets to get their hands on newly launched stuffed toys in his likeness.
Queues were reported ahead of stores opening as families woke up early to get their hands on the toys.
Earlier this month, Aldi released its Christmas campaign featuring Kevin for a third consecutive year.
His popularity has led the retailer to describe him as "just a humble carrot who stole the nation's heart".