Lancaster firm's AI solution could remove millions of miles of HGV traffic per year off UK roads

Data science consultancy and software development company Miralis has won the inaugural Digital Catapult UK-Germany Global Challenge, after pitching against other fast-growing tech start-ups in AI in the UK for the accolade.
Miralis’ solution focused on grocery freight and how technology could improve delivery efficiencies for its customers, whilst reducing waste, costs, road congestion, drivers’ time and carbon emissions.Miralis’ solution focused on grocery freight and how technology could improve delivery efficiencies for its customers, whilst reducing waste, costs, road congestion, drivers’ time and carbon emissions.
Miralis’ solution focused on grocery freight and how technology could improve delivery efficiencies for its customers, whilst reducing waste, costs, road congestion, drivers’ time and carbon emissions.

The competition is run in the UK and Germany by the UK's leading advanced digital technology innovation centre Digital Catapult, and backed by both countries’ governments.

Miralis presented its pioneering Artificial Intelligence (AI) solution to multinational platform solutions company and supply chain expert CHEP Europe, which challenged the agency to tackle key problems facing manufacturing supply chains.

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Miralis’ solution focused on grocery freight and how technology could improve delivery efficiencies for its customers, whilst reducing waste, costs, road congestion, drivers’ time and carbon emissions.

Will Maden, from Miralis.Will Maden, from Miralis.
Will Maden, from Miralis.

It also went one step further to combine this with "innovative forecasting techniques with inventory routing optimisation".

Dr Will Maden, analytics director at Miralis Data, said: “Our work at Miralis focuses on reducing transport-based carbon emissions, so this was a doubly exciting challenge for us to tackle from Digital Catapult, with potentially significant outcomes.

"Transport is the single largest cause of carbon emissions in Europe, and one per cent of all carbon emissions comes from badly packed goods vehicles, which is not only inefficient for business, but is environmentally damaging.

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"Our solution, which combines forecasting and inventory routing optimisation, could remove tens of millions of miles of HGV traffic per year off UK roads alone.”

Michael Gibson, managing director at Miralis.Michael Gibson, managing director at Miralis.
Michael Gibson, managing director at Miralis.

Michael Gibson, managing director at Miralis Data, said: “There’s now a really exciting opportunity to develop this forecasting and optimisation solution further and trial the system, which would bring massive environmental and financial benefits and has the potential to revolutionise the supply chain.”

Miralis recently increased its staff base after winning major new projects with Estee Lauder, Heineken, and the Department for Transport.Katy Ho, Head of Innovation Practice at Digital Catapult said: “Exciting high growth companies, such as Miralis, are evidence of the UK and Germany’s strengths in advanced digital technology innovation, matched with global industrial and sustainability challenges.

"Finding startups with innovative ideas and fostering international collaboration is exactly what the Global Challenge is all about.”

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