Viral Preston duo SpudBros named finalists at National Influencer Awards 2026

Preston’s famous brothers have been named finalists in the National Influencer Awards 2026.

The first ever National Influencer Awards took place last May at the Crowne Plaza in Liverpool.

The glamorous event was full of familiar faces and honoured the influencers, creators, brands and leaders who are pushing boundaries and inspiring audiences nationwide.

The awards will return for a second year this spring, with a host of categories including Fitness and Wellness Creator of the Year, YouTuber of the Year, Food and Nutrition Creator of the Year and Comedy Creator of the Year.

TikTok sensations the SpudBros have visited the city to support a local business owner who opened his SpudBros franchise 
on January 26, 2026. 


Picture: Habibur Rahmanplaceholder image
TikTok sensations the SpudBros have visited the city to support a local business owner who opened his SpudBros franchise on January 26, 2026. Picture: Habibur Rahman | Habibur Rahman

The finalists were revealed on Monday (March 9), with the public now able to vote for their favourite influencers. Voting will close on Friday, April 10 at 5.00pm.

Among the prominent figures vying for an award are Preston’s very own SpudBros, with brothers Jacob and Harley Nelson named finalists in the Food and Nutrition Creator of the Year category.

The duo became social media sensations in 2023 when their quirky TikTok videos went viral around the world. Now, they have transformed the humble baked potato cart on Preston’s Flag Market into a viral brand, as well as launching several SpudBros Express stores across the country.

Discussing the National Influencer Awards on Facebook, the pair said: “Social media has helped us grow our business, support our team, and do things like giving out free meals to the community.

Jacob and Harley Nelson became a viral social media sensation after they began sharing clips from their baked potato stall on Preston’s Flag Market in 2023.
They have gained worldwide popularity on TikTok for their high-energy videos and creative spud toppings, where they now boast nearly five million followers and more than eight million across all social platformsplaceholder image
Jacob and Harley Nelson became a viral social media sensation after they began sharing clips from their baked potato stall on Preston’s Flag Market in 2023. They have gained worldwide popularity on TikTok for their high-energy videos and creative spud toppings, where they now boast nearly five million followers and more than eight million across all social platforms | SpudBros

“So thank you to everyone who watches our videos, likes, comments and supports what we do. You’re a big part of why we’re here, you can vote now! Tram Fam, you’re something special.”

SpudBros are up against The Good The Bad The Hungry, Yinrun Huang, Rebecca Stock and Charlie Smark from Dolly’s Desserts.

This year’s National Influencer Awards winners will be announced at a sparkling awards ceremony at Hilton Liverpool on Friday, May 22.

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