International pop superstar Robbie Williams announced as first headliner for Lytham Festival 2027

International pop superstar Robbie Williams will return to the North West in 2027 after being announced as the first headliner for Lytham Festival.

The 18-time BRIT Award winner will top the bill on Saturday, July 3, in what will be his only mainland UK headline performance next summer.

Festival organisers revealed the news today, confirming Robbie as the first act announced for the five-day event, which will run from Wednesday, June 30, to Sunday, July 4. More artists are expected to be unveiled in the coming months.

‘Music royalty’

Lytham Festival co-founder Peter Taylor said: “What a huge start to 2027. Robbie Williams is music royalty and we cannot wait to welcome him to our fantastic Lytham Festival next summer.

“This is the first time we have announced an artist for the following year’s festival so far in advance. The dust has barely settled on 2026 but it’s such an exciting announcement that we don’t want to wait any longer than is necessary.

“We know this will be an extremely popular choice not only with our loyal Lytham Festival customers, but with Robbie’s incredible fanbase too so we can confidently say already that Lytham Festival 2027 is going to be epic.”

General sale tickets go on sale at 10am on Friday via the festival website, while PayPal customers can access an exclusive pre-sale from 10am on Wednesday. Five-day passes are already available.

The announcement comes just two weeks after Lytham Festival celebrated its 15th anniversary, attracting more than 110,000 music fans to Lytham Green across five nights. The Lytham performance is one of only two RW27 headline shows confirmed for next summer, with Robbie also due to perform in Limerick, Ireland.

He is currently touring Europe as part of his BRITPOP 2026 Tour before heading to Central and South America, followed by Australia and New Zealand later this year.

Robbie's latest album, BRITPOP, became his 16th UK number one album earlier this year, extending his record as the artist with the most UK number one albums. He also remains the most decorated performer in BRIT Awards history, with 18 trophies.

To find out more about Lytham Festival 2027 and to secure your tickets head to lythamfestival.com