Record cheese export to Australia for Chipping firm
Owner of Procter’s Cheeses, Tim Procter says he is “absolutely delighted” seven tonnes of two of his iconic Kick-Ass brands of cheese are currently making their way by sea to Australia.
The 1,750 cases of vintage Cheddar and a version flavoured with sriracha (chili pepper) with 10 pieces in each, left last Wednesday and are making their way by sea to supply the shelves of more than 900 Woolworths stores the length and breadth of Australia.
And, he says, it doesn’t end there for the family run cheese company’s business down under, for it is hoped to supply Costco in Australia too.
He said: “The Kick-Ass brand was developed to put something in front of consumers that has big flavours but lacked the pretension of many cheeses where the story is better than the cheese.
“We sell the cheese in the United Kingdom primarily to farm shops, local shows and food festivals and everyone comments on how good it is...
“Well, now the good folks of Australia will have their chance to try some proper cheese, full of flavour.”
There are five flavours of the Cheddar, also including smoked; pickled onion and chive and Rioja and caramelised onion, and Tim says they also supply about 30 tonnes of Kick-Ass cheddar per year to Sweden and Spain.
The cheese is made and packed by Longridge firm Singleton’s Dairy.