Ratio station CityBeat 103.2 has been re-named Beat Radio alongside a freshly designed logo, brand new website and social media profiles.
Speaking to the Post, radio presenter LJ said the change was part of their decision to move away from the idea of being a ‘city’ station and towards being one for greater Lancashire.
LJ said: “We want to move away from the ‘city’ because we are broadening our horizons. Our area already reaches around Preston, Leyland, South Ribble and further afield.”
The DJ revealed that plans are afoot to go into places like Garstang where they are already working along charities and community organisations.
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“We are hear to help individual communities and organisations,” LJ added.
Based on the Preston Guild Hall’s ground floor in Lancaster Road, the station has brought along a fresh set of faces to its weekday line-up including Rob Charles on the 7am Breakfast Show, known to many for his work as the voice of the radio in Peter Kay’s popular Car Share.
The rest of the weekday show will include Nigel James from 10am, Paul Harvey from 1pm and LJ’s Bigger Drive Home at 4pm.
The radio station was founded as Preston FM in 2005 and after a series of monthly trials it went full-time in 2008 from its previous Cannon Street base.