Take a look at TV Chef Ainsley Harriott greeting delighted fans in Lancashire

He is heading to Morrisons stores across Yorkshire, Greater Manchester and Lancashire this month, where he'll be meeting shoppers, sharing recipe inspiration and surprising lucky customers with prizes as part of a five-day supermarket tour. Alongside the tour, Ainsley Foods Company will also donate £3,000 worth of food in each of the three regions that Ainsley visits to charities supported by Morrisons, helping to support community organisations across the North. Visiting nine stores over five days, Ainsley will meet customers, hand out free samples, chat about his favourite ways to use his couscous range and surprise one lucky shopper at every store with a £100 Morrisons voucher. Additional Ainsley Foods goody bags will also be up for grabs at each store throughout each day. Ainsley Harriott said: “I'm looking forward to getting out and meeting shoppers in Yorkshire, Manchester and Lancashire. There's nothing better than chatting about food, sharing a few recipe ideas and hopefully putting a smile on people's faces.

"Come along, say hello, try our delicious couscous and who knows... you might even leave with a little surprise!"

Take a look at delighted fans getting their picture taken with him at Morrisons, Riversway in Preston.