'A massive moment for us' - Preston's SpudBros prepare for opening of another Lancashire store

Tomorrow, the UK’s most-followed jacket potato creators, SpudBros will officially open their new Express location in Colne in Lancashire.

Delivered in partnership with Taster, the European leader in creator-led food brands, and Blackburn headquartered EG On The Move, the opening forms part of an ambitious nationwide expansion that will see 30 new roadside locations launch across EG on the Move forecourts over the next three years.

To celebrate the Colne launch, SpudBros will also be giving away a free spud to the first 100 customers through the doors from 12pm on Tuesday, August, 11 with the store remaining open until 9pm.

What has been said about the new store?

Jacob Nelson, co-founder of SpudBros, said: “Every new opening is a massive moment for us, but it’s especially exciting to bring SpudBros Express to Colne. Partnering with Taster andEG On The Move is allowing us to bring our food to even more people in places they wouldn’ t normally expect to find us. We can’t wait to welcome the people of Colne through the doors and, as always, treat the first 100 customers to a free spud.”

Blackburn bussinessmen Zuber Issa, CEO of EG On The Move, said: “We’re delighted to welcome SpudBros Express to Colne as we continue investing in our food-to-go offering across the EG On The Move network. Our customers are increasingly looking for fresh, high-quality meals that are quick, affordable and full of flavour, and SpudBros delivers exactly that. This partnership is bringing one of the UK’s most recognisable food brands to our forecourts, and we’re looking forward to introducing even more locations over the coming months.”

Boyd Baptist Wahr, Head of Strategic Operations at Taster, added: “SpudBros has built one of the UK’s most exciting creator-led food brands by combining an exceptional product with an incredibly engaged community. Together with EG On The Move, we’re transforming that digital success into a scalable national retail business, making SpudBros accessible to millions more customers. Colne represents another important milestone in our rollout, and we’re excited to continue accelerating the brand’s expansion across the UK.”

What can we expect from the new store?

Purpose-built for high-footfall, convenience-led environments, SpudBros Express has been designed to deliver freshly prepared, fully loaded jacket potatoes in minutes, without compromising on quality, flavour or portion size. Whether it’s a quick lunch on a long drive, a satisfying stop between meetings or an early morning bite, the format has been developed to cater to customers throughout the day. The recent introduction of a new breakfast menu further reflects the shared ambition to make SpudBros a go-to choice from the first mile of the journey to the last.

Each location serves the brand’s cult-favourite menu items, from the Tram Classic, loaded with garlic butter, SpudBros’ signature three-cheese mix, beans, crispy onions and world- famous Tram Sauce, to the Spudfather, topped with chilli con carne, tuna coleslaw and bolognese, alongside the ever-popular build-your-own option.

What is the wider context?

The latest launch follows a rapid succession of SpudBros Express openings across London, Sheffield, Portsmouth, and Edinburgh alongside EG On The Move concessions in Blackburn, Chepstow, Nottingham, Newcastle, Liverpool, Shropshire, Wakefield, Wyberton, Barnstaple and Doncaster.

The partnership marked SpudBros’ first dedicated move into roadside and forecourt retail, taking its cult-favourite loaded spuds beyond traditional high streets and into one of the UK’s busiest convenience channels.

Designed to serve the millions of customers stopping at forecourts every week, the expansion reflects growing demand for fast, affordable and high-quality food on the go, while bringing one of the UK’s most recognisable social-first food brands to an entirely new audience.

Colne is one of 15 new locations confirmed for this year alone, signalling a major new phase in the rapidly growing partnership between SpudBros, Taster and EG On The Move.

The new SpudBros Express concession is located at Silk Way Business Park, Whitewalls Drive, Colne, Lancashire, BB8 9FJ.

It will be open seven days a week, from 11am–9pm Sunday to Thursday and 11am–10pm Friday and Saturday.