Preston's Liberty X star Jessica Taylor teams up with Lidl, Judi Love & Louie Spence for fun advert
Lidl has released an iconic new advert and it feature’s one of Preston’s biggest stars.
A well known singer from Preston has teamed up with a popular supermarket for their latest advertisement campaign.
Iconic noughties band Liberty X- now featuring Preston born Jessica Taylor and bandmates Michelle Heaton and Kelli Young - are the leading stars in Lidl’s newest TV ad.
This week, Lidl announced the launch of Lidl Plus Points - a brand-new rewards system based on customer feedback which is designed to give shoppers the freedom to choose how they spend their points, from free or discounted products, to money off vouchers to spend in-store.
To mark the occasion, the supermarket teamed up with Liberty X to release ‘Just a Lidl…’, a remix of the band’s classic track that spotlights the ‘Lidl bit more’ shoppers can secure via the Lidl Plus app - from points and personalised coupons to access to Lidl Pay and Lidl & Go.
Drawing inspiration from the iconic original, the new track comes complete with its own music video, showcasing the trio taking to the aisles, cane in hand, to pull off the ultimate Lidl Plus heist.
Formed in 2001, originally with Leyland local Keivn Simm and Irishman Tony Lundon also in the line-up, Liberty X’s Lidl collaboration comes nearly a decade on from when the girls reunited to form a three-piece girl group.
Former Penwortham Priory pupil Jessica, 45, takes centre stage for most the advet’s shots and even has the only speaking line out of the trio- when she says ‘Is that a Judi Love?’
It indeed was TV star Judi, with the video being packed with various star-studded cameos - including from dancer Louie Spence and founder of Hunsnet Gareth Howells.
Lidl says the nostalgic anthem - which can be streamed HERE - is sure to send pulses soaring and have shoppers strutting their stuff through the middle aisle.
The supermarket brand shared the video to their Instagram and amongst the celebrity comments, including from Danny Beard and Alison Hammond, Prestonian Jessica simply shared a whole row of heart eomjis.
Earning shoppers points on every transaction which can be spent across 100s of products, Lidl Plus Points will be available to collect via the app from May 5
Whether redeemed for money-off coupons, which can be used to slash the price of everything from the weekly shop to a middle aisle jaunt, or swapped for one of the hundreds of items available in the Lidl Plus app, shoppers can discover even more ways to win at the checkout.
Helping shoppers hit the ground running, Lidl says it is supercharging savings by gifting new and existing customers
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Louise Weise, Chief Customer Officer at Lidl GB, said: “At Lidl, our core purpose has always been to deliver value to our customers, providing a seamless shopping experience without compromising on quality or the savings shoppers know and love.
“Everything we do is driven by a deep understanding of customer needs and a commitment to exceeding their expectations. We’ve done a big piece of work to listen to customers and it was clear from the feedback that they wanted more freedom to decide the rewards that suit them.
“Since the launch of the Lidl Plus app, we’ve continuously offered innovative new ways for customers to enjoy their shopping experiences. From Click, Reserve, Collect to Lidl Pay and personalised coupons on customers favourite items, Lidl Points is the natural evolution of this journey - giving our customers the freedom to choose their own rewards.”
Lidl Plus Points will be available to collect and redeem via the Lidl Plus app from May 5, with double points available to collect on all fruit items between the 5th and 22nd May.