"I love a bit of calculated risk” says Leyland's Liv Cooke as she joins Amazon Prime show Property Elevator
Lancashire football freestyler turned property tycoon Liv Cooke is joining the cast of a popular Amazon Prime show.
Leyland born property developer and entrepreneur Liv Cooke has been confirmed as an investor for an upcoming Amazon Prime property series, and says she will bring a decisive, execution-led approach to property investment on screen.
Her latest TV role comes a year after Liv appeared in another reality show - Channel 5’s Rich House, Poor House - in which the now 26-year-old and her ex partner swapped lives with a struggling family of four.
What’s Liv’s new show?
Amazon Prime series ‘Property Elevator’ offers aspiring property entrepreneurs the opportunity to get their deal funded or even joint venture with the Angels panel.
Participants pitch real deals in front of a production crew and a panel of angel investors, with funding decisions made in real time.
The experienced angel investors then assess the live property opportunities based on viability, execution capability and delivery potential.
Other angels on the panel include Hayley Andrews and John Howard, bringing decades of combined experience across residential, commercial and large-scale property development.
It has aired eight seasons so far, with Liv set to star in the upcoming ninth series.
What has Liv said about Property Elevator?
Speaking about the experience, Liv said: “Pitching a deal is tough. Pitching it in front of a production crew and a panel of angel investors raises the stakes completely. That pressure is where you quickly see who truly understands their numbers and their strategy.”
The former Woodlea Junior School, Balshaw's Church of England High School and Runshaw College pupil then added: “Being the youngest angel on the panel gives me a different perspective.
“I expect anybody pitching to know their figures, move quickly, think clearly and make bold decisions. Property doesn’t reward hesitation, and I’m not afraid to back, or challenge, deals when the fundamentals are right. I love a bit of calculated risk.”
Why is Liv a good fit for the show?
Now having overseen over £75 million worth of developments, Liv - who has an estimated fortune of £10 million - has built her property career from the ground up, establishing a reputation for moving quickly, assessing risk clearly, and delivering in competitive environments.
Liv’s team say she is known for her ability to cut through noise, straight to the point and focus on fundamentals, a style viewers will see reflected throughout the series.
Alongside commercial performance, social impact is a defining part of Liv’s work.
Her developments have helped provide housing for nearly 1,000 vulnerable individuals, with a particular focus on supporting women escaping domestic and sexual abuse.
Alongside her own portfolio, Liv has mentored hundreds of aspiring developers, helping them build scalable and ethical property businesses grounded in disciplined execution rather than hype.
Can I get involved in Property Elevator?
The series is currently seeking property entrepreneurs who want the opportunity to pitch their deals on the show.
Applications close on February 6 2026.
Filming takes plact at the original Dragons’ Den studios, London. between February 17-19 2026.
Applicants will pitch in front of a panel of angel investors and Amazon Prime television audience.