And in the process Bill, 37, of Fylde Street, has also smashed a fundraising target of £5,000 for three good causes, with more than £7,000 achieved and hopes of £10,000 being reached when all the pledges come in.
The challenge took place at Kirkham Business Park from 9am on Friday to 9am on Saturday.
Heavyweight professional Bill was using a mighty 28 stone tyre (177kg), while the previous record involved a mere 16 stone (100kg).
The good causes include Matthew Savage-Grattan, a 21 month old boy from Blackpool suffering from Rhabdomyosarcom, a very rare form of cancer.
Matthew’s family are having to travel to Manchester every week for appointments and have to stay over when Matthew is having his treatments
The other good causes are Kirkham Food Bank and Clint Grieve - a close friend of Bill’s from Blackburn who was recently paralysed from the neck down and needs key medical equipment.
The day before Bill's challenge, temperatures soared but happily it was cooler for the big day.
He remained standing through the challenge, despite taking brief moments out for eating and toilet breaks.
Bill said: "I managed to smash it, it was a great feeling.
"The hardest part was around 5am on the Saturday when I hit a wall and my biceps tightened up.
"I was feeling a bit sorry for myself but my coach, Mark Barker, was able to give me some wise words and kept me going!
"The reason I was really doing it was for the fundraising and I'm really pleased to have smashed the £5,000.
"I'd like to thank all the people who came out to support me, the people who sponsored me and my support team."
To help the cause, visit the fundraising page at: www.gofundme.com/f/mindovermattermanvtyre