IKEA hilariously trolls high end fashion brand Balenciaga over $925 'Towel Skirt'

Swedish furniture brand IKEA has joined social media users in trolling Balenciaga for releasing a $925 towel skirt in its latest collection.
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The mocking began after the Spanish fashion house, notable for its ready-to-wear footwear and handbags, announced its Spring 2024 Collection on Instagram last week which included a unisex, beige, terry-cotton towel skirt marketed at a pricey $925.

Balenciaga said the unisex, knee-length towel skirt is made with terry cotton in Italy. It comes with two buttons inside the waistline, an adjustable belt — with a buckle inside — and the Balenciaga logo embroidered tone-on-tone at the front.

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Social media users were quick to remark on the item of clothing, with one saying the fashion brand had ‘lost their mind’, while another asked ‘are we being punked?’

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IKEA decided to get in on the joke and posted an ad on their Instagram account for its own Vinarn bath towel at a fraction of the cost.

An IKEA spokesperson said: "Introducing the new VINARN Towel Skirt, a 2024 Spring fashion essential’. The product, however, costs hundreds of dollars less than Balenciaga's at 16 British pounds ($20).”

The clever comeback branded it as a ‘skirt towel’ and featured a model dressed like Balenciaga's own with the addition of a blue tote shopping bag – in what might possibly be a further dig to a previous troll.

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In 2017, the fashion house released a $2,145 bag that resembled Ikea's iconic blue shopping tote, leading the furniture giant to release a print ad titled ‘How to identify an original Ikea Frakta bag’.

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