Preston's Freddie Flintoff returns to modelling with suave campaign for Belstaff
Prestonian cricketer turned TV star Freddie Flintoff has stepped back into modelling four years on from his devastating Top Gear crash.
Lancashire star Freddie Flintoff has returned to modelling with a very dapper campaign.


Preston born Freddie is of course best known for being one of the biggest stars in English cricket, with a career spanning nearly two decades that saw him captain his national team too.
After his cricketing career ended, he then became a TV star in his own right, with presenting gigs on League of Their Own and Top Gear, and he also dipped his toe into the world of modelling becoming a brand ambassador for men’s fashion brand Jacamo in 2011, as well as endorsing both Sure deodrant and Puma.
In 2022 however, the father of four suffered a serious crash whilst filming for Top Gear which left him with broken ribs and facial injuries.
Freddie disappeared from the public eye for the next year or so but gradually the now 48-year-old has been returning to the limelight.
First he returned to cricket as a coach for both England and the Northern Superchargers, then TV - hosting Bullseye and releasing the second serires of his show ‘Freddie’s Field of Dreams’.
Now it appears it’s his turn to make a comeback in the world of modelling too.
The former Greenlands Community Primary School and Ribbleton Hall High School pupil took his Instagram this month to share a collection of photos from a shoot he had done with clothing firm Belstaff.
In the shots, a suave looking Freddie - whose facial scars are now hardly visible- poses in a variety of jackets which make up part of the ‘Icon’s’ campaign he is fronting.
The collection features a gilet and seven types of jackets ranging from £225 for that gilet and £1350 for the ‘Trailmaster Motorcycle’ jacket.
Alongside the images, Freddie wrote: “My collection with @belstaff is out now… have a look if you fancy it, and if you don’t then keeping scrolling and have a great day.”
Various stars took to the comments to praise Freddie on his smart look, including Pussycat Doll Kimberly Wyatt, model turned TV presenter Lisa Snowdon and former cricketer Darren Gough.
Activist Katie Piper aslo wrote “ Looks great👏”, former Olympian Denise Lewis said “Suits you 🔥” and media personality George Clarke said: “That is going to cost me….”
Belstaff also took to Instagram to share a video from the photoshoot with Freddie
In the caption, the brand wrote: “ICONS FOR LIFE
“Worn by broadcaster, coach and international cricket legend Freddie Flintoff, our Icon jackets are shaped by the hands that make them and the independent spirits who wear them, embodying resilience, legacy and British grit. Much like Freddie himself.
“Our Icons campaign is here – explore more and rediscover the collection at the link in bio.”
Boxer Tony Bellow wrote under this video: “Ya more than a good bloke champ 👏🔥👊”
Freddie’sson Corey also cheekily wrote: “Stunning 🤩” to which his dad replid with the fed up face “🙄”
