Cheeky dance and 'shower scene' wins popular Claret Jordan North even more fans in hit show 'Im a Celebrity Get Me Out of Here'

The pair, who have become like a double act as their friendship grows, joked around in the make-shift shower as Vernon Kay looked on and said he felt like a 'gooseberry.'

Later in the programme Jordan, who grew up in Burnley and is a well known Clarets fan, asked viewers 'How many people can say they have had a shower with Alfie Moon?' in reference to the character Richie played in Eastenders that made him a household name.

Joker Shane has been seen affectionately teasing Jordan but he has said he would love to come to Burnley one day and watch the Clarets with his new best pal.

Jordan, now a Radio One DJ, has been a hit with viewers from the start with his cheeky sense of humour and winning personality.

Admitting that he had gone 'a bit crazy' in the show last night Jordan was also seen performing a cheeky dance for author and podcaster Giovanna Fletcher with his Clarets scarf. He also joined a dance routine led by West End star Ruthie Henshall from her hit show All That Jazz.

The contestants' antics was a far cry from earlier in the week when hunger and tiredness was telling on them all, making them irritable and argumentative with each other.

Jordan's 'happy place, happy place Turf Moor' mantra, which he kept repeating while taking part in four bush tucker trials, has won him an army of fans.

Burnley FC has produced t-shirts bearing the slogan with proceeds from the sales going to Burnley Community Kitchen and Pendleside Hospice, where Jordan is an ambassador.

Local artist Peter Chippendale was also inspired to paint a canvas of the stadium with 'happy place' included.