Crowds gathered as the filming got under way in Edward Street, Chapel Street and New Street, as well as at the Clock Tower and Eric Morecambe Statue until midnight.
Some parking restrictions were put in place to accommodate the filming.
A letter sent out to residents and businesses by ITV The Bay Limited before the crew's arrival said: "We appreciate that we are visitors to the area and are grateful for the warm reception our cast and crew have received from the Morecambe community over recent months and on our previous three series we have made.”
5. Lights, camera, action
Actors perform on Morecambe Promenade for the latest series of The Bay. Photo: Kelvin Stuttard
6. Time for a touch up
A make up artist gets to work on one of the actors. Photo: Kelvin Stuttard
8. Setting up
Film crews on Morecambe promenade as they film the latest series of The Bay. Photo: Kelvin Stuttard