Popular Morecambe cake shop celebrates winning top award

Carter’s of Torrisholme has been crowned Best Bakery of the Year at the UK Small Business Awards.

Also in July Carter's won Cake Bakery of the Year in Lancashire at the 2025/26 Manchester and North West Prestige Awards.

Owner Alana Carter-Greef posted on the Carter's Cakes Instagram @cakescarters: "Absolutely over the moon to have brought back national winning bakery UK of 2025 at the @smallbusinessawardsuk last night.

"Such a proud and emotional moment, well done to all the finalists in every category, so lovely seeing so many hardworking individuals in one room."

Carter's cakes was founded in 2018 by Alana Louise Carter (now Carter-Greef), starting at a home bakery in Overton.

In 2019, they opened at Meeting House Lane in Lancaster creating bespoke cakes for celebrations.

During the 2020 pandemic, they had to change to takeaway cakes which featured new bakes like brownies, blondies, flapjacks and other traybake style cakes, which were hand delivered.

Since then business has gone from strength to strength.

Alana worked solo for four-and-a-half years, until taking her mum on in 2022 to help productions.

They took a weekly spot at the Festival Market in Morecambe doing pop-up shops there selling their creations, which was a huge success.

Suddenly, their tiny shop in Lancaster couldn't keep up. The premises on Lancaster Road in the heart of Torrisholme became available and it gave them the perfect opportunity to expand.

Two years later and they now have a six-man team creating sweet success.

Making desserts has always been a passion of Alana's, back to baking in her early teens with her late grandma Judy.

Now she gets to share them with hundreds of happy customers.