Hotel plan for key Morecambe Frontierland site after Eden Project go-ahead

Lancaster City Council is seeking new expressions of interest for a leisure-led development on the Frontierland site in Morecambe.
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This follows approval of £50m government funding for Eden Project Morecambe given in January.

An earlier exercise aimed at gauging developer appetite for the site “received good interest”, according to the city council.

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However, the majority of the proposals put forward for the former Frontierland site were housing-led, with an ancillary hotel or leisure component.

Gaps in the blue hoarding surrounding the former Frontierland site on Morecambe Promenade allow views within. Photo: Kelvin Stuttard.Gaps in the blue hoarding surrounding the former Frontierland site on Morecambe Promenade allow views within. Photo: Kelvin Stuttard.
Gaps in the blue hoarding surrounding the former Frontierland site on Morecambe Promenade allow views within. Photo: Kelvin Stuttard.

Now, Lancaster City Council is relaunching the development opportunity, stating that it wants to see more emphasis on leisure to complement the proposed Eden Project Morecambe, to be built 250 metres away.

“The site is a great location for a new purpose-built hotel,” according to tender documents for the opportunity.

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The documents also state that changes to the holiday market “offer potential for apart-hotels, serviced apartments and more family-orientated holiday accommodation, particularly for things that could broaden Morecambe’s offer and appeal”.

A CGI image showing how How Eden Project North might look from the air.A CGI image showing how How Eden Project North might look from the air.
A CGI image showing how How Eden Project North might look from the air.
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The closing date for expressions of interest is midday on Friday, April 14, 2023.

Lancaster City Council acquired the site of the former theme park from Morrisons in 2021.

Located close to the Midland Hotel and the proposed £125m Eden Project North, the 7.4-acre Frontierland site has been vacant since the theme park closed in 1999.

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Several redevelopment attempts have come and gone in the intervening 23 years.

Most recently, developer Opus North won approval for a £17m mixed-use scheme known as Bay Shopping Park in 2014.

However, the project never materialised and planning consent has now expired.