'More than just a great brew'-Lancashire Tea continues partnership with North West Air Ambulance Charity

Lancashire Tea has announced it is continuing its partnership with North West Air Ambulance Charity (NWAA) for a fourth year, demonstrating the brand's ongoing commitment to supporting lifesaving services across the region.

The renewed partnership sees Lancashire Tea providing a significant cash donation to help fund the charity's vital work, while also raising awareness of the service through prominent messaging on Lancashire Tea packaging.

The brand is also continuing its popular "Brew for the Crew" initiative, sending tea to support the hardworking air ambulance crews, as well as providing tea to individuals who donate to the charity as a gesture of thanks.

Lauren Forecast, Lancashire Tea’s Brand Manager, said: "We're absolutely delighted to be continuing our partnership with North West Air Ambulance Charity for a second year. This isn't just a sponsorship for us – it's an authentic partnership with a charity doing extraordinary work right here in our community.

"Lancashire Tea has always been about more than just a great brew – it's about supporting the people and places that make Lancashire special. The NWAA crew are out there saving lives every single day, often in the most challenging circumstances, and we're incredibly proud to play a small part in supporting their mission.

"Seeing our tea shared among the crew and with people who donate to this vital cause feels like the right way to say thank you. When someone makes a cuppa with Lancashire Tea, they're not just enjoying quality loose leaf – they're supporting a brand that genuinely cares about this region and the people who live here. We're in this for the long haul, and we're looking forward to many more years of partnership with this incredible charity.”

NWAA provides emergency pre-hospital care across the region, with rapid response helicopter emergency medical services operating 365 days a year.

Each mission costs an average of £4,500, and the charity relies solely on public support.

Lancashire Tea's support helps ensure the charity can continue reaching critically ill and injured patients across Cumbria, Lancashire, Greater Manchester, Merseyside and Cheshire.

The partnership, which began in 2023, has proven to be a natural fit between two organisations deeply rooted in the communities they serve.

Lancashire Tea says its presence on millions of kitchen tables across the region means the on-pack messaging reaches a significant audience, helping to raise awareness of the charity's work and the importance of public donations.

As well as financial support, Lancashire Tea has embraced the partnership through the "Brew for the Crew" programme, which encourages community groups, businesses and families to gather together, have a brew and raise their own vital funds to ensure that the charity can continue its lifesaving work.

Chris Andrews, Corporate Partnerships Officer at the North West Air Ambulance Charity, said: “We are really pleased to be continuing our partnership with Lancashire Tea and grateful for their ongoing support. Their generosity helps us be there for patients across Lancashire and the wider North West when they need us most.

“As a charity that relies entirely on public support, partnerships like this make a genuine difference. From helping fund our lifesaving missions to supporting our crews during long shifts, Lancashire Tea’s commitment means a great deal to everyone at the Charity.”

For more information about Lancashire Tea's partnership with North West Air Ambulance Charity, or to find out how to support NWAA's lifesaving work, visit https://www.nwairambulance.org.uk