But this year the iconic Coca-Cola truck is coming to Lancaster but not Morecambe.
The truck, made famous on the ‘Holidays Are Coming’ TV ads, will stop at Dalton Square in Lancaster on December 3 from 1pm to 9pm.
The vehicle will visit Lancaster as part of its annual UK tour.
For the past two years the truck has stopped at the Festival Market in Morecambe.
A Coca-Cola GB spokesman said: “We review the route the Coca-Cola Christmas truck takes every year to give as many people as possible the chance to see it and enjoy the experience. This year we are visiting three locations in Lancashire, including Lancaster.”