Preston goes Kevin the Carrot crazy for Aldi's Christmas toys
Early morning queues and frantic late night online shopping saw Aldi's must-have gift fly off the shelves yesterday.
Carrots and evil parsnips were snapped-up in record time, with some appearing in online-shopping sites commanding eye-watering prices. These lucky early-birds shared pictures of their spoils with us.
1. Sent by Emma Louise Ryan
Aldi's Christmas character Kevin the Carrot has inspired shoppers to queue at supermarkets to get their hands on newly launched stuffed toys in his likeness.
2. Sent by Liz Bossons-Stobart
Queues were reported ahead of stores opening as families woke up early to get their hands on the toys.
3. Sent by Jennifer Michelle Nixon
Earlier this month, Aldi released its Christmas campaign featuring Kevin for a third consecutive year.
4. Sent by Shell Rowland
His popularity has led the retailer to describe him as "just a humble carrot who stole the nation's heart".