Booths supermarket offering bags of cheap food under Too Good To Go app

Booths has announced it is rolling out a Too Good To Go scheme across all 27 of its stores, in a bid to reduce food waste.

The idea is that food close to its expiry date is bagged up and sold off cheaper as a 'surprise bag' rather than being thrown away. Shoppers simply have to download the free Too Good To Go App, search for the nearest Booths store in their area; reserve the desired number of Surprise Bags, and pick them up at a preset time of the day.

Read more here about the Booths closing down and becoming an Asda

When the idea was piloted for two months in Booth's Ikley store, the partnership saved 7,350 meals from the bin - this helped to avoid 18 tonnes of CO2e emissions, the equivalent of 83 flights from London to Berlin. Nigel Murray, Managing Director at Booths said: “Managing and reducing food waste is a critical issue, and one we all have a part to play, both from a business perspective and within our own homes. We must all respect food, make the most of leftover produce and encourage good kitchen thrift. The Too Good To Go partnership helps enable Booths to reduce food waste while offering customers the chance to pick up great food and drink at a greatly reduced price.”   

It's estimated that 40 per cent of all food produced is wasted each year, and food waste accounts for 10 per cent of all human-caused GHG emissions worldwide.

Jamie Crummie, co-founder of Too Good To Go, added: “Our team is absolutely thrilled to be partnering with Booths. At Too Good To Go, our mission is to empower and inspire everyone to fight food waste together and we’re delighted to help Booths to be a force for good, while doing good for businesses and consumers alike." 

Environment Minister Robbie Moore, who was present at the launch event in support of the initiative, said: “It’s terrible to see good food go to waste when it should be on people’s plates. That’s why I fully support partnerships between businesses like this one, which help to break down the barriers to surplus food redistribution."