Blackpool's Pleasure Beach Resort makes huge announcement about 2026 season

For the second year in a row, the park will open its gates early - as part of a resort-wide commitment to extending the Blackpool season.

The theme park will open Nickelodeon Land throughout February half term (Saturday, February 14 until Sunday, February 22) and at £25, tickets cost much less than a standard eTicket.

But it’s the return of the ‘Adventure Package’ that is expected to be the biggest hit with families - for £40 per person, it includes a Nickelodeon Land eTicket, entry to Ripley’s Believe It or Not!, a round of Adventure Golf and a skating session at Pleasure Beach Resort Arena with free skate hire.

Families can choose any day of the half term period to carry out each of the four activities and they don’t need to be redeemed the same day, making it easier to keep children occupied over the school break. The package represents savings of more than 50 per cent, as booking each adventure individually would usually cost £82.

Pleasure Beach Resort’s extended season was trialled in 2025 as part of a wider bid to attract visitors to Blackpool all year round, and was considered a success.

CEO of Pleasure Beach Resort, Amanda Thompson, said: “Last year was the first time in over 10 years that we opened for February half term and it exceeded our expectations. As a resort, it's important we come together and remind people that Blackpool really is open for business all year round. The Illuminations have only just been switched off and we’re already gearing up for what’s next, with February half term a key trading period for the town.

“Families are always looking for cost-friendly activities at this time of year, and where better to make memories than here in Blackpool. The ‘Adventure Package’ takes the stress out of planning activities over the school break, too.”

What to expect at Nickelodeon Land

Nickelodeon Land has 12 themed rides, including Avatar Airbender, Krusty Krab Order Up, Dora’s World Voyage, and two wooden rollercoasters. There will also be the chance to meet and take photos with family-favourite characters such as the PAW Patrol Pups, Skye, Marshall and Chase, and the gang from SpongeBob SquarePants.

In addition to Nickelodeon Land, February half term guests can ride Wallace & Gromit’s Thrill-O-Matic, which was updated last summer to incorporate characters from the newest film, Vengeance Most Fowl.

Full opening

Pleasure Beach will open in full from Saturday March 7, and eTickets are available for a discounted ‘March Weekends’ price of £30 until March 29.

And it’s tipped to be big year for the world-famous attraction. Not only is Pleasure Beach celebrating 130 years of operation in 2026, but it’s due to welcome its new ride, Aviktas, in the spring.

Standard eTickets, Nickelodeon Land eTickets, and the Adventure Package can be booked online now at www.pleasurebeachresort.com When booking the Adventure Package, guests need to select their chosen date on the Pleasure Beach website, then choose ‘Adventure Package’ as the ticket type on the next page.