Book about Preston North End has profits donated to Lancashire charity

A new book about Preston North End Football Club is taking the community by storm, donating 10 percent of its profits going to Lancashire charity Baby Beat.
Author Keith with his book 'North End Souls'Author Keith with his book 'North End Souls'
Author Keith with his book 'North End Souls'

North End Souls 2, the book which tells the story of 16 Preston North End greats, has been snapped up by around 1,000 people, meaning half of the available 2,000 copies have sold in less than a month.

Ten percent of the profits will be donated to Lancashire charity Baby Beat, who save the lives of babies not yet born and give the babies in Lancashire the very best chance for life and the start of their journey into the world.

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Keith Harrison, Writer, Leader in Residence at UCLan and author of North End Souls 2, said the response has been "amazing."

“The book has sold to North Enders in the Preston area and fans all over the world in places like China, Australia, mainland Europe, South Africa, Brazil and right across the USA," he said.

"I've had some fantastic feedback from the people who are in it - legends like Alex Bruce, Mike Elwiss and Andy Saville - and nothing but good reviews from those who have read it.

“One person told me they sat down at 8am to read it and went through the whole thing in a day, so that's a sign that you really can't put it down. I'm delighted to be raising money for Baby Beat, as it’s a fantastic charity that does amazing work.”

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Maternity services at Royal Preston Hospital and Chorley & South Ribble Hospital are now at the forefront of new technology, with the support of Baby Beat.

The scheme aids mothers, babies and their families who are local to the Central Lancashire area, alongside families from across the whole of Lancashire and South Cumbria in the specialist neonatal unit at Royal Preston Hospital.

Baby Beat’s Cathy Skidmore said: "We were so delighted and grateful to Keith when he told us that ten percent of the profits of the book would be donated to Baby Beat. The book has been a huge hit across the world, and we’ve certainly seen a great deal of interest in the copies we have in the Baby Beat shop at Royal Preston Hospital.

"The money will be spent on improving care for mums, babies and staff at Lancashire Teaching Hospitals. We’d like to say a massive thank you for Keith for such a wonderful gesture.”

A copy of the book can be ordered online at northendsouls.com

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