University of Central Lancashire helps put focus on green firm
A county company is reaping the benefits of a partnership with the University of Central Lancashire, after enlisting the help of two of its free business support projects.
Crowberry Consulting, an environmental, energy and ethical consultancy, teamed up with UCLan staff and students to produce a series of promotional videos.
The Chorley firm provides training and audits for businesses in the UK and overseas.
Having previously worked with the University on a website development project, the firm approached UCLan’s European Regional Development Funded programmes, Digital First and UNITEplus.
Digital First is a team of digital specialists and students aiming to help SMEs promote and grow their businesses through a range of digital tactics. UNITEplus aims to add value and skills to a business through high impact placements by UCLan students and graduates.
The project resulted in six videos. They comprised three customer testimonials and two expo walk-around videos which were filmed at the RWM Recycling, Energy, Water and Waste Management Show at the NEC and the Centre for Global Eco-Innovation showcase held at Lancaster University. Former UCLan student Luke Nelson graduated there in 2016 with a degree in media production and technology, and is now web innovation developer in Digital First. He and current final year film production student Curtis Tootell used their skills to help film and edit the videos.
Becky Toal, managing director of Crowberry Consulting, said: “We had every confidence that UCLan could help us by providing a quality student to support us, as we have had good experiences with the University in the past. Thanks to the team we now have high quality video customer testimonials which have resulted in a sizeable increase in engagement.”