The Strategic Land Group has sold the greenfield site to the south of Brockholes Crescent, to MCI Developments, part of Keepmoat PLC.
The scheme will also include open space and a new riverside walkway.
Paul Smith, managing director of SLG, a land promotion company with 13 sites, said: “It’s great to get this deal over the line, which will see the delivery of more than a hundred much-needed affordable homes.
“This is a site we have been working on for some time. It was initially used for grazing, with no access, so we purchased two semi-detached homes backing onto the land which were removed to provide a suitable route - it has been a complicated site to bring forward for development, so it’s particularly positive to see affordable stock being built.”