Preston agency shows power of collaboration

Wigan-based Belmont Packaging manufactures custom printed and plain corrugated cardboard boxes for retail, transit, subscription and display-ready packaging.

Working primarily in the footwear, fashion, health and beauty, food and drink and e-commerce sectors, Belmont Packaging first began working with Bespoke of Preston in 2014 to help increase the number of leads generated by its website.

The process began with a user persona workshop to develop a better understanding of the target customer. It was followed by a campaign strongly focused on organic search engine optimisation, targeting high-value keywords with buying intent and developing a content strategy to address the target audiences’ needs. This was complemented by a strategic pay-per-click campaign.

The collaboration resulted in a year-on-year increase in sales leads via the website and increased overall sales efficiency, with reps having to spend less time travelling to sales meetings.

Belmont Packaging owner Kate Hulley said: “Corrugated cardboard packaging is on the rise, with the war on plastic meaning businesses are looking for more sustainable options for their packaging.

“With more than 40 years in business, Belmont Packaging is on a mission to ensure environmentally-friendly packaging solutions are easy to access, and so we worked with Bespoke to help boost the effectiveness of our website.

spoke are different to a lot of agencies in that they have a strongly systemised approach to working in partnership in order to achieve the best possible results. The results speak for themselves and show the power of collaboration as opposed to a transactional approach to working with an agency.

Established 20 years, Bespoke employs 15 staff at offices in Preston and London and divides its core services as websites, marketing and workshops.