New chief operating officer for Preston-based PR firm

North West PR and marketing communications firm Freshfield has recruited experienced marketing and senior management professional David Adams as chief operating officer and head of brand.

David, who lives in Southport, previously held the position of head of brand consultancy at Fat Media in Lancaster, as well as playing a lead role on its senior management team.

Working across Freshfield’s offices in Preston and Manchester, David will work alongside the firm’s chief executive, Simon Turner, on its leadership and growth strategy, directing all business operations.

David will also oversee Freshfield’s brand development service, advising clients on matters such as brand positioning, creation of values and brand strategy.

Simon Turner said: “We are thrilled to have secured someone of David’s calibre and experience.

“Freshfield has a strong foundation with a great client portfolio and team. David will play a key role building on this and developing the Freshfield of the future, creating an environment for success for our clients and our people.

“He will also play a mentor and adviser role to the team.”

David has racked up 25 years’ experience working in director and senior management roles both client side and in a number of leading north west digital, marketing and PR agencies.

This includes founding the Manchester based marketing consultancy, The Savvy Partnership, which operated from 2004 to 2013, as well as sitting on the board of Manchester Digital for six years.

During his career, David has worked with clients including the NHS, Regus, EDF Energy, Medical Schools Council, Age Concern, L’Enclume, Urban Splash and Sure Start.

David said: “Freshfield has an excellent reputation and it was quite clear early on in my discussions with Simon just what the potential was.”