Lancashire agency survey shows confidence returning to businesses

Lancashire businesses are looking to spring back from lockdown with a growing confidence that better times are on their way.
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The sentiments come from research carried out by marketing agency ICG, from Warton, which shows that businesses are looking to consolidate in a post-pandemic world.

ICG’s SpringLoaded survey, which was carried out earlier this year, asked firms across multiple sectors about how they have been affected by Covid-19, how confident they felt about the future and what their marketing plans looked like for 2021.

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The research showed that 77 per cent wanted to attract new customers, 61 per cent said it was also important to retain their existing customer base but only 40 per cent said they were planning to launch new products or services.

Joint Managing Directors of ICG, left to right Peter Cobley and Simon CouchmanJoint Managing Directors of ICG, left to right Peter Cobley and Simon Couchman
Joint Managing Directors of ICG, left to right Peter Cobley and Simon Couchman

As the Government roadmap out of lockdown continues, it seems confidence in businesses across all sectors is growing. When asked, 68 per cent of businesses said they were either confident or very confident about the year ahead.

Only 30 per cent were unsure and a very small 2 per cent were not confident at all.

The findings also showed that 86 per cent of businesses are looking towards social media to be their core marketing channel in 2021 with a mix of organic and paid advertising.

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ICG used the findings of the SpringLoaded survey to create a series of practical online content including webinars and cheat sheets, all focused on helping businesses bounce back better in 2021.

Simon Couchman, joint managing director at ICG, said: “Following a year of lockdowns and business disruption we want to help businesses spring back in 2021 and grab all the opportunities available to them.

“We launched the SpringLoaded survey earlier this year and had a great response. It was all about discovering what the main issues and challenges are and how we can work in partnership with businesses.

“Once we had the results, our experts from all departments created some really insightful content that people can access free of charge.

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“From ‘Accelerating your digital transformation’ to ‘Developing customer retention and acquisition strategies’, there is lots of useful information available.”

To access all the SpringLoaded content visit

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