Fylde coast design team celebrates after winning new national contract
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StudioLWD has been appointed to undertake a refresh and develop a new strategy for the waterproof cases and bags, firm after a five-way pitch.
Established in London in 1983 by three windsurfing friends who wanted to listen to music while riding the waves, Aquapac now has products listed with major online and outdoor retailers in the UK and USA.
It also supplies businesses and military organisations around the world, thanks to the development of a vast range of waterproof-guaranteed products.
Building on its existing leisure and professional market and making the most of the UK’s love affair with the outdoors, a pastime which has increased significantly during 2020, Aquapac is now gearing up for its own growth.
StudioLWD has been appointed to handle brand development and creative concepts, designing a new strategy and brand guidelines to ensure consistency across the firm’s website, advertising, products and packaging.
Laura Weldon, managing director of Poulton-based StudioLWD, said: “Aquapac’s unofficial strapline is that they provide ‘genuinely useful products’, and the quality of those products is what makes Aquapac the go-to provider for walkers, campers, watersports enthusiasts, rescue services, marine workers, and even the military.
“The success of the products mean there is a fantastic and loyal customer base which comes back time and again. But there is also a growing market, as interest in outdoor pursuits increases, which is not yet familiar with the brand and which presents an exciting opportunity for the company.
“Our role will be to build on its heritage and establish a new strategy for growth, to evolve the visual elements for today’s marketplace, and provide a pathway for the implementation of that strategy to take the business forward.”
Max Malavasi from Aquapac is pleased to have Laura and the team on board.
He said: “We know the guaranteed quality of our products make them loved and appreciated by all who use them, but we are also aware that Aquapac is yet to be a truly recognisable brand outside our specialist market.
“Our products are, however, genuinely useful for all sorts of people in all sorts of situations and we need to start telling that story to a much wider audience.
“We’ve chosen to work with StudioLWD on refreshing the brand and implementing a new marketing strategy across the business, because of the confident and creative approach the team demonstrated in their pitch.
“We like to work with partners who really get what we are trying to achieve with our products and understand our customers. We are excited about exploring our strategy with StudioLWD and taking our brand to the next level.”