Oops! New discount frozen food store to open in Preston in the former Poundworld unit in Corporation Street
The Liverpool-based company has been given the go-ahead to open a store in the former Poundworld unit on the Corporation Street Retail Park.
The city council has agreed to lift restrictions on the sale of food in the property which has been empty since Poundworld went into administration two years ago.
Oops! announced in March that it was looking for sites for its first six stores.
The firm aims to sell discounted surplus frozen food in bulk, including ready meals, pizzas, fish, chicken, party foods and desserts, along with a range of short-life chilled products.
A statement to the city’s planning committee said: “The business model is akin to other specialised predominantly frozen food retailers, such as Farmfoods, rather than mainstream supermarkets.
“The proposed Oops! store format comprises the sale of food products from leading frozen food manufacturers which may have not satisfied packaging or administrative criteria such as appropriate shape or size of the produce, or were overproduced by the manufacturer.
“Oops! stores do not provide for a typical main-food or a top-up shop, but rather to provide a very specific discount frozen food offer, to be purchased in bulk quantities at value prices.
“For this reason the bulk of Oops! customers tend to be larger families, students or small independent businesses which require bulk purchases at a value price.”