The website has been designed for tradespeople and DIY enthusiasts across Lancsashire and all over the UK.
And it puts the emphasis on buying local.
It allows visitors to choose from more than 360 products and categories, find the most local tool and plant hire depots, builders merchants and skip hire firms, and request and compare prices in a matter of seconds.
Go Trade Local boasts more than 7,500 companies of all shapes and sizes, from national chains to smaller independent traders.
Wigan-born chairman and co-founder Martin Ainscough, formerly of Ainscough Crane Hire, said: “It’s vital that together we do what we can to sustain our wonderful planet and support our local economies by shopping locally as much as possible.
“What makes Go Trade Local different is that the platform is loyal to local and users will always find their most local stockist or branch in relation to the product they have searched for.
“In turn, this saves money and time and is more environmentally friendly because it can help reduce travel.”
Co-founder, Chorley-born young entrepreneur Harry Longworth, said: “Martin and I had the joint vision of helping to put local businesses at the fingertips of our users.
"Not only can customers get in touch with them directly using the contact details on their online profile, they’re also able to request prices using the handy Price Comparison Tool.
“ Go Trade Local isn’t just an online directory and price comparison site, it is also a marketing partner.”
Business Development Manager Stuart Clewlow, also of Chorley, said: “Go Trade Local connects customers directly with their local stockists.
It has the potential to quickly become the number one must have tool for any job, anywhere, anytime.”