New screen test for roadside ad-boards in Preston

Attempts to site giant digital advertising screens on busy roads in Preston look set to continue despite two failed applications in recent weeks.

By Brian Ellis
Tuesday, 16th February 2021, 3:45 pm

A fresh plan for a 6mx3m screen next to the Wycliffe Memorial Church in Ashton has been lodged with the city council - by the same company which had a similar screen less than a mile away turned down on appeal last month.

Clear Channel UK is asking for permission to erect the illuminated LED digital board in place of an existing advertising hoarding on Tulketh Brow.

The council has already refused two almost identical screens within the past few weeks - in London Road and Strand Road - because they were considered to be too visually intrusive.

The site next to Wycliffe Church where the digital ad-board would be erected.

But undaunted by that, Clear Channel is pressing ahead with its application for a digital screen adjacent to Wycliffe Church which will show up to 48 adverts at 10 second intervals both day and night.

“Such displays are now increasingly common as the advertising industry moves towards more flexible and sustainable media platforms,” says the company in its application.

The screen would by erected three metres off the ground on top of a “vertical meadow” growing wall of plants.

A planning inspector threw out Clear Channel’s appeal over its Strand Road site, next to the former Neptune pub, five weeks ago.

Days later Preston Council also rejected an application from a different company for one on the gable end of a building in London Road on the same grounds that it was too intrusive.