Heysham vegan mallow company challenges UK households to enter lockdown design competition

Have you ever heard of Mallow Land?

Tuesday, 23rd February 2021, 3:45 pm
Freedom Confectionery in Heysham has organised a lockdown design competition for children and adults to either build their own fictional Mallow Land from scratch or colour in Mallow Land templates and share their entries on social media.

If you haven’t you soon will, as Heysham based, allergen-free, vegan mallow specialist, Freedom Confectionery is setting the nation a challenge to imagine what they believe this magical world of mallows looks like.

The competition has been designed to bring out the creative side in children and adults alike, up and down the country, providing everyone with some much-needed respite from life in lockdown.

Mallow Land, a fictional world, imagined by Freedom Confectionery, is a world where everything you see, touch and smell can be eaten. A world full of marshmallows, which can be enjoyed by everyone, no matter your age, allergies or religion.

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Freedom Confectionery in Heysham has organised a lockdown design competition for children and adults to either build their own fictional Mallow Land from scratch or colour in Mallow Land templates and share their entries on social media.

The first European manufacturer of gelatine-free marshmallows, Freedom Confectionery, is committed to providing 100% allergy free products and in doing so, making food buying easier for those with food allergies and specific dietary needs.

Elvin Willgrass, sales director at Freedom Confectionery said: “Our mission as a business is one mallow, one world, and through this competition we hope to spread that message further.

"The concept behind Mallow Land goes further than it just being a magical place full of mallows, it’s about inclusivity.

"Mallow Land has been created for anyone and everyone, no matter your religion, whether you have food allergies, a disorder like PKU which means you have a restricted low protein diet, you’re vegan, gluten or dairy free, you can eat everything, nothing is off limits.

“This is a competition open to everyone, not just children. The last few months have been some of the hardest to get through, but setting yourself creative tasks like this, or even just taking some time to do some colouring can do wonders for your mood and well-being. We’re really looking forward to seeing what everyone comes up with.”

To enter the competition, Freedom Confectionery has created two categories giving entrants the opportunity to either build their own Mallow Land from scratch, using whatever materials they like, or by using Mallow Land templates, provided by Freedom Confectionery to colour in.

The Mallow Land templates, can either be found on the Freedom Confectionery recyclable boxes available with any mallow purchase or downloaded and printed hereAll entries should then be shared on social media, using the relevant category hashtag - #ColourMallowLand if using the template or #MyMallowLand if building your own Mallow Land.

A winner from each category will then be selected at random and will win a selection of Freedom Confectionery goodies of their choice, up to the value of £35 (inc. P&P) (T&C’s apply).

Deadline for entries is April 30.

For more information on Freedom Confectionery or for Mallow Land inspiration visit: https://freedommallows.com/.