Joshua Lloyd fashion has been been shortlisted in the Global StartUp category in the StartUp Awards National Series, co-founded by the team behind the Great British Entrepreneur Awards.
The label was launched just before the first pandemic lockdown by Joshua Griffin, a former St George’s and Blackpool and the Fylde College student.
His vision was to offer inclusive, gender neutral clothing, LGBT+ designer-wear and larger size clothing to meet a gap in the market.
With orders coming from online al over the world, the business took off and had 300 gender neutral products on its website and 1,000 products altogether after just a year in business.
The label was inspired by Joshua’s friends and family members who are part of the LGBT+ community and he said it retained strong connections and was working alongside charity partners such as LGBT Foundation and The Consortium for LGBT+ to help raise awareness and vital funds for those in need within the community.
He said: “Since the humble beginnings in a bedroom at my parents' house in Blackpool in 2019, the brand now features close to 1,000 LGBTQ+ products with more than 3,000 inclusive apparel and pride accessories in stock based at our small office/warehouse in Kirkham, Preston.
"The brand is not only an e-commerce store, we have a core focus on providing important news, guidance, charity integrations and educational resources to the community to spread equality, love and inclusion which is a core ethos at Joshua Lloyd."
He said he was delighted to get the nomination for the award which reflected the amount of oversees trade the brand was doing.
He added: “This is an amazing achievement for our brand which has seen exponential international growth over the last few years. Start-up businesses in general have had a hard journey through recent years so this is great news.
“With thousands of applications from across the country, even to be shortlisted is a truly amazing achievement. It would not have been possible without the hard work behind the scenes from everybody involved with the brand, and from our customers and community.”