Preston-born broadcast journalist Ranvir Singh was today named as a Lancashire Ambassador.
The announcement was made during a Lancashire Day event held at the House of Commons in London.
Ranvir was welcomed to the role by Rachel McQueen, chief executive of Marketing Lancashire and Tony Attard OBE, chairman of the board of directors of Marketing Lancashire.
Ranvir said: “Whenever anyone asks me where I’m from, and that can mean they’re asking either about my heritage or accent, my answer is always to proudly say ‘I’m from Lancashire’. It’s a huge part of my identity.
“I’m so pleased to be an ambassador for my home county and to lend my support in getting the word out about how much beauty there is to offer in this special part of the world.”
Rachel said: “Ranvir’s Lancashire roots and her position at the forefront of breaking news on Good Morning Britain makes her an ideal Lancashire Ambassador and we’re delighted she has agreed to support our ambitions to raise the profile of Lancashire.”
The Lancashire Day event showcased award-winning producers, part of a campaign to see the county as a top destination for food lovers.
In October, cricketing legend Andrew “Freddie” Flintoff, launched the Lancashire Ambassador initiative at Samlesbury Hall.
He features in a new short film calling on business leaders to join forces to boost the county’s profile which can be viewed on the Marketing Lancashire Vimeo Channel.