Martin Rawcliffe, or Razorrawks, has released a new song inspired by growing up in Preston.
Home is Where Your Art Is was shot in the city, with references to pies, mills and cobbled streets, to reflect the rapper’s northern roots.
Martin, 38, spent his teenage years around Plungington and Broadgate, and said: “I think it’s an important thing to tell people where you’re from and not put on some false bravado and deny your roots.”
He said: “I’ve been doing it since I was 18 or 19.
“I’ve done hip hop then went into singing and song writing and bands, and now I’ve come full circle.
“I produce all the music myself.”
Martin, who has two daughters, said: “My inspiration comes from everything I’ve done in the past.
“As a young teenager I used to do DJ-ing and dance music, but there are elements of that in the stuff I do.”
He said all his songs were very different, but said: “The idea behind the lyrics and where I stand never change.”
Martin, who also works as a driver for a retail company, is planning to release an album early next year.
His latest single and video have been released to coincide with the launch of a new hip-hop night at The Ferret, called Vocal Harem, which begins this Sunday.
The nights will go on tour, and will be at The Ferret on the third Sunday of every month.
Martin is also starting to work with a hip-hop workshop in Manchester, working as a mentor for young people within a charity, and said he had received positive feedback about his music.
He said: “I think people tend to deny where they have come from, especially if it’s not cool.
“But I think if I’m going to be northern, I’m going to be really northern.
“Whether you want to hide from that doesn’t really matter, it is what it is and that’s where the inspiration comes from.”
Martin, who now lives in Leyland, went on: “I get really positive feedback.
“At the beginning I was apprehensive about putting it out because it was different - there was no one doing this, especially around here.
“But the response has been great with a lot of people getting on board.
“Now it’s starting to get momentum and these nights I think are going to push that on.
“It’s exciting really because I didn’t think a lot of people would get on board but they have done.”