IT’s 50 Shades of Madness as Preston cinemas brace themselves for a Valentine’s Day rush.
Fans of the hotly anticipated 50 Shades Of Grey movie, based on the bestselling book, are expected to be queued out of the doors of local venues, as they look to add a little bit of spice on the most romantic day of the year.
So much is the hype surrounding the racy film - which stars former model Jamie Dornan as the mysterious Mr Grey and opened yesterday - that reports suggest one pre-booked ticket was being sold every seven seconds, and it is well on track to become the most pre-booked film in Odeon cinema group’s history.
Cinema bosses say it will be a huge boost for business. The Odeon on Preston docks has a whopping 17 screenings today alone, while Vue at the Capitol Centre has 13.
Shaun Doorbar, general manager at the Odeon, said: “We’re excited for what is going to be one of our biggest ever opening weekends.
“Ticket sales have been fantastic in the past few weeks, and we’re stocking record levels of popcorn and other popular products for all of our guests.
And the cinema is anticipating that viewers will need nourishment during the film. They have stocked up on record levels of food and drink for the opening weekend across all sites, including 75,000kg of popcorn - enough to fill 13 double decker buses.
They have also shipped in 25,000 litres of ice cream – enough give everyone in a sold-out 90,000 seater Wembley Stadium a scoop - 450,000 litres of dispensed soft drinks – equivalent to more than 1.3m cans of Pepsi Max - and 29,000 hot dogs – enough to stretch four miles.
The previous record holder for most pre-booked film in the cinema’s history is Harry Potter and the Deathly Hallows: Part 2.