Preston BID have announced the date of the Christmas lights switch-on and are promising a finale "that's never been seen before" at the event.
Organisers have confirmed that this year's switch-on will take place at 5.30pm on Saturday November 25 on Flag Market.
For many, the popular free event kick-starts the festive season and this year's event is promising to be packed full of performers and special guests.
Preston City Centre BID Manager Mark Whittle said: "The Christmas Concert and Lights Switch On, is probably Preston’s most popular annual event.
"It provides perfect opportunity to get the family together to kick-start the festive period whilst enjoying a packed evening of free entertainment.
"We will be announcing our programme of performers and special guests shortly and we promise a finale that’s never been seen before at the Switch On.
"Our thanks have to go to the city centre’s businesses who fund the event – without them, it wouldn’t be possible."